As digital marketing constantly changes, staying ahead of the competition is a never-ending challenge. Despite the emerging trends in 2023, there are still some digital marketing trends 2023 that have been totally neglected. The most challenging ones are VR/AR marketing and Voice Search. These trends have been finding difficulty on their way to becoming industry standards. Simultaneously, there are some other digital marketing trends in 2023 , like SEO has been adopted widely. Some trends are on the top of the list just because they are easy to apply and rule down. Therefore, SEO and AI is the one that will definitely rule the world in the future. Digital marketing in 2023 , however, is a roller coaster. Marketers should understand the deep knowledge of Google algorithm. The algorithm is the main character in the marketing that will take you up and down in no time. In the algorithm factor, there comes another trend which is AI. Moreover, marketers need to adopt the use of ...
The current marketing events in Europe open opportunities in various ways. Just after the COVID-19 pandemic, the region has seen devastating changes in digital marketing. Europe saw a 30% increase in e-commerce after COVID-19. During this pandemic, the current digital marketing trends in Europe experienced major growth in e-commerce businesses. This rising growth of marketing in Europe provides a positive way for companies. However, many businesses didn’t follow such European trends . Some companies faced downsizing just because they didn’t improve their online presence. Even though the records also declared a rising growth in the use of mobile devices, businesses still struggled. The records stated that there is around 70% of active internet users in Europe. And for sure, this is the best reason for European marketers to optimize their online presence. A Lack Of Awareness The current issue in digital marketing among Europe marketers is their lack of knowledge to op...